Free · Confidential · 3–5 minutes

How ready is your business to sell?

Twelve questions. Five buyer-weighted buckets. A score that tells you what to fix first, before a buyer ever sees your numbers.

  • No signup
  • Non-binding
  • Results by email
Exit Readiness ScoreSample result
72
/ 100
Near-ready

Sample SaaS business

You're in striking distance. Polish the buckets below and we can go to market.

  • Financials24/30
  • Team15/25
  • Operations13/20
  • Traffic & Demand12/15
  • Legal & Structure8/10
Top risk flags
  • Owner dependency
  • Customer concentration
  • Loose SOPs
Next step

Document the three operating playbooks a buyer would ask for first.

What your results page looks like. Figures are illustrative.

Three steps to a buyer's-eye view

  1. 1
    3–5 min

    Answer 12 questions

    Five buckets, one screen each. Pick the band that matches. No documents, no uploads.

  2. 2
    Optional · 2 min

    Sharpen with real data

    Optionally connect Google Analytics and walk us through your last six months of revenue.

  3. 3
    Instant

    Get your score

    A 0–100 score, the breakdown by bucket, your top risk flags, and the next step that moves it most.

Scored the way buyers underwrite

A score from 0–100, broken down across the five things buyers actually price. The weights below are the ones we use on live deals.

  • Financials30%
  • Team25%
  • Operations20%
  • Traffic & Demand15%
  • Legal & Structure10%

Plus a short narrative on your top three risks and the next step that will move the score the most.

  • 3–5 minutes

    Twelve questions across five buyer-weighted buckets. Your progress is saved in this browser, so you can come back.

  • 100% confidential

    No account, no public listing. We never share your answers without your consent.

  • Buyer-weighted

    Built from the diligence checklists our team uses on real $1M–$25M EBITDA deals.

  • Connect your data

    Optionally link Google Analytics and walk us through six months of revenue for sharper results.

Michael Bereslavsky

“These are the same twelve questions I ask on the first call. If you can answer them cleanly, you're most of the way to a buyer-ready deal.”

Michael Bereslavsky, founder of Exiting.com · 22 years in M&A · 200+ businesses acquired, 100+ sold

Three quick answers

Do I have to sell if I take the assessment?

No. The score is free, confidential, and non-binding. Most owners use it 12–24 months before they plan to exit.

What does the score actually measure?

Your financials, traffic, operations, team, and legal structure, weighted the way buyers underwrite them on real $1M–$25M EBITDA deals.

Who sees my answers?

Only our team. Nothing is listed or shared, and you can stop at any step. We email you the results, that's it.

Ready in the time it takes to make coffee.

Twelve questions, no signup. We email you the results, that's it.

Start the questionnaire